There is just something about fantastic branding that just makes me want to pee my pants, and this one of those branding styles. The Museum of Arts & Design (MAD) in NYC just overhalled their whole idenity, even their building, and once again the holy firm of design geniuses Pentegram pulled out all the stops.
The logo typography is a great nod to the city, Columbus circle, and classy Albers type design. All of their publications are all printed in Futura, and I couldn’t think of anything that would be better. Granted, I think their website could use some work, but the rest-FANTASTIC!
You can read more analysis, etc at Pentegram’s blog.