I’m not really one, at least on a professional or even sort of knowledgeable kind of way, to discuss branding or branding changes. We have great people like Brand New to do that–duh!
But I’m just going to have to comment about this: Coke is to Coca-Cola as The Hut is to Pizza Hut. Uhhhhhhh….no. Let’s not.
Pizza Hut has, over the last months, unveiled this new marketing identity, nickname branding??…on their boxes and now in stores. It sort of coincides with the company’s logo redesign, and as far as that is concerned, much better.
But what I don’t get is this “The Hut.” As idsgn points out, it’s too much like this guy:
I mean, wasn’t that the joke, like 30,000 million years ago when Spaceballs came out? And so now that the dinosaurs have died off, and we’re having some money troubles in the economy, Pizza Hut uses it for their newest marketing campaign in hopes to get the over 35 crowd with a ‘declining pizza frequency’ back in their stores?? Confused.
You can read more about this weird turn of events over at idsgn, which has a great article about it, or over at Brand New. I’m just sad Rick Moranius has nothing to do with this.
Cheers!